G24

Building Southeast Asia'sMost EnduringConsumer Brands.

Group 24 Ventures is a Thailand-based brand foundry, growth partner, and holding company for CPG and FMCG brands. We build from the ground up. We operate with discipline.

Our Thesis
Brand Foundry ·Growth Partner ·Brand Incubator ·Acquisition Engine ·CPG & FMCG ·Southeast Asia ·Thailand-Based ·Brand Foundry ·Growth Partner ·Brand Incubator ·Acquisition Engine ·CPG & FMCG ·Southeast Asia ·Thailand-Based ·

01 · Our Thesis

What We Are
Building.

Group 24 Ventures is not a fund. We are operators. We build consumer brands in-house, incubate brands with founders who have the drive but need the structure, and acquire brands that have plateaued and need a disciplined operator to unlock what is next.

The model compounds in layers. First, we become exceptional brand operators through our own in-house builds. Then a growth partner. Then a brand incubator. Then an acquisition engine. Every stage funds the next.

We chose Thailand deliberately. This market has the manufacturing infrastructure, consumer sophistication, and regional distribution access into 700 million people that most founders haven't mapped yet. The opportunity here is real and largely unclaimed.

Brand Operator01

Today - Building Mattr & 247 Caffeine. Proving the operating system.

Growth Partner02

Next - Taking equity stakes in brands that need operators, not advisors.

Brand Incubator03

Then - Launching concepts from the vault with founder partners.

Acquisition Engine04

Eventually - Acquiring brands that have plateaued. Applying the playbook.

02 · Our Brands

Built Here First.

Every system we will apply to future brands is being proven on these two first.

In-House Brand · Active

MATTR

PERFORMANCE SKINCARE

Performance Skincare. Built for every body in motion. Mattr is building a dedicated skincare brand for athletes. Precise, engineered formulas that function as a true defence system for the skin.

mattrpro.com→

In-House Brand · Launching

TWENTY FOUR SEVEN

CAFFEINE

Asia's first dedicated caffeine pouch brand. Clean ingredients. A true nootropic formula. Twenty Four Seven is introducing a new format of caffeine to Asia, built for the people who don't stop.

Coming Soon
0

In-House Brands

0M+

Consumer Reach Across SEA

0

Market. Thailand First.

03 · Capabilities

The Operating System.Open To Builders.

Everything we have built for our own brands is available to the founders and operators we work with.

01
E-Commerce Operations

Full-stack e-commerce management across Lazada, Shopee, and TikTok Shop. We run listings, inventory, campaign execution, and conversion optimisation as a single integrated operation.

02
Reports + Market Analysis

Category intelligence built for real decisions. Competitor mapping, consumer behaviour data, and pricing analysis translated into strategy that operators can act on immediately.

03
D2C Marketing

Brand-led performance marketing built for customer acquisition and long-term retention. Every channel, every campaign, engineered around lifetime value from the first impression.

04
B2B Placements

Direct distribution into gyms, specialty retail, hospitality, and corporate accounts across Thailand and SEA. We build the commercial relationships that sustain a brand beyond its launch.

05
Warehousing + Logistics

End-to-end supply chain across Thailand and the region. Inventory control, fulfilment management, and last-mile delivery handled with the discipline of an operator who owns the brand.

06
Brand Founding

We build brands from zero. Concept, formulation, identity, positioning, and launch. We carry the full operational weight of founding so the idea becomes a real and scalable business.

07
Brand M&A

We identify brands that have plateaued and acquire them with full operational intent. The G24 system then unlocks the growth their existing structure could not.

04 · Who We Want To Meet

If you are building something real in this region, we should know each other.

01

Founders with a CPG or FMCG concept who need a genuine operator to execute alongside them.

02

Founders who feel the pull to build but haven't found the right idea or the right structure yet.

03

Brand owners seeking a growth partner with real skin in the game, not a consultant with a deck.

04

Investors aligned with a long-horizon consumer brand thesis in Southeast Asia.

05

Operators, marketers, and brand builders who want their work to compound into something lasting.

05 · Geography

The Edge Lives
Where Attention Isn't.

Most global consumer brand capital flows into North America, Western Europe, and China. Southeast Asia, with 700 million people, an accelerating middle class, and rapidly maturing CPG infrastructure, remains significantly undercapitalised from a brand-building perspective. Thailand specifically has produced centimillionaires through consumer goods. That is not an accident. It is a function of market depth, manufacturing capability, and regional distribution access that most operators haven't mapped yet. We have.

Thailand is home. SEA is the horizon.

Brand Foundry ·Growth Partner ·Brand Incubator ·Acquisition Engine ·CPG & FMCG ·Southeast Asia ·Thailand-Based ·Brand Foundry ·Growth Partner ·Brand Incubator ·Acquisition Engine ·CPG & FMCG ·Southeast Asia ·Thailand-Based ·

Get In Touch

Build
Something Real.

Whether you are a founder, a brand operator, or an investor, if your horizon is long and your standards are high, reach out.

HQ@G24VENTURES.COM